Gifts of Gratitute
GIFTS OF GRATITUTE The photography focuses on a Parents’ Day collection. With strong graphic lines and bold colour-blocking, the use of red & pink forms the primary palette to evoke the warmth of familial love; the core products are shot alongside handmade Japanese origami carnations as seasonal symbols to catch the eye. BACK TO PHOTO
O’briens Irish Sandwich
O’briens Irish Sandwich A social media campaign blending seasonal menu shoots with everyday lifestyle content. Different background colours are used to represent various festivals, paired with simple compositions to make the food stand out. Soft, warm lighting is used throughout the lifestyle shots to create a welcoming, relatable look for the general public. BACK TO […]
MINIS
MINIS This product photography showcases a CNY collection centred on mini pineapple tarts. Set against an orange backdrop—a blend of the packaging’s red and the pineapple’s yellow—the imagery pairs traditional elements with sharp light and shadows to enhance the pastries’ texture. BACK TO PHOTO
LIFESTYLE MENU
LIFESTYLE MENU COLLECTION This photography collection brings together a diverse selection of café menu items shot across various projects. Broadly covering main courses, desserts, and beverages, the imagery is intentionally crafted with a single focus: to enhance the visual appeal. BACK TO PHOTO
DOTTCOM COFFEE
DOTTCOM COFFEE A menu shoot for a premium contemporary vegetarian café. The visuals employ a minimalist, high-fashion aesthetic to move away from traditional plant-based stereotypes. Hard lighting and razor-sharp shadows emphasize the raw texture of the dishes and flavoured coffee, shaping a premium new identity for modern vegetarian dining. BACK TO PHOTO
DELUXE CNY COLLECTION
DELUXE CNY COLLECTION Distinct from usual red-dominated themes, this visual campaign pairs a warm beige base with red accents and festive styling. Through human interactions, the imagery captures the warmth of family reunions, blending traditional elements with clean, modern sets to deliver a cozy holiday aesthetic. BACK TO PHOTO
SP2S
SP2S PRODUCT VISUAL LIBRARY This photography collection represents a long-term visual retrospective created for the e-cigarette brand SP2S over an ongoing production cycle. Rather than adhering to a single style, the images span across multiple execution methods—ranging from clean product catalogues and highly staged conceptual scenes to raw, lifestyle street documentation and nightlife culture. BACK […]
540
THE 540 A pure driving machine—the monster V8 roaring through the midnight tunnel. Marked by raindrops and streetlights, this beauty carries a lifetime of untold stories. BACK TO PHOTO
ZOKZOK
ZOKZOK Positioning ZOKZOK for the premium market, this creative direction transforms pet treats into a vibrant, appetizing experience. By pairing bold colour-blocking with miniature playgrounds, the imagery brings a strong sense of storytelling to the collection, allowing the brand to truly stand out in the market. BACK TO PHOTO
RICHBOX
RICHBOX CAFÉ Targeted toward students and young adults, RichBox Cafe offers a menu that focuses on handmade noodles and casual Western dishes. The visual imagery utilizes soft, warm lighting and natural wooden and linen textures to evoke a comforting, home-cooked atmosphere. This combination delivers an inviting, cozy feel with zero distance. BACK TO PHOTO