Illicium

DOTTCOM COFFEE

A menu shoot for a premium contemporary vegetarian café. The visuals employ a minimalist, high-fashion aesthetic to move away from traditional plant-based stereotypes. Hard lighting and razor-sharp shadows emphasize the raw texture of the dishes and flavoured coffee, shaping a premium new identity for modern vegetarian dining.

ZOKZOK

Positioning ZOKZOK for the premium market, this creative direction transforms pet treats into a vibrant, appetizing experience. By pairing bold colour-blocking with miniature playgrounds, the imagery brings a strong sense of storytelling to the collection, allowing the brand to truly stand out in the market.