YEOTASKIN
YEOTASKIN Highlighting the brand’s organic and clean beauty philosophy, this creative direction utilizes raw, organic backdrops. By intertwining the products with natural elements, the imagery connects them directly to the earth, creating a pure, grounded visual narrative. BACK TO PHOTO
THE KAYA
THE KAYA As a contemporary Nanyang cuisine restaurant, The Kaya’s visual imagery revolves entirely around its brand color—— Tiffany Blue. Steering away from overused Nanyang stylesthat rely on wooden, rattan textures and earthy tones, the photography combines vintage elements with clean, airy compositions to make the brand identity stand out instantly. BACK TO PHOTO
BOX OF FORTUNE & REUNION
BOXES OF FURTUNE & REUNION A Chinese New Year campaign focused on a modern, youthful aesthetic. The two distinct gift boxes are categorized through a curated color palette, paired with clean geometric prop styling and varied paper textures. Moving away from traditional festive clichés to capture the true essence of cultural gifting: sharing fortune and […]
Test Post 1 Kaya
RICHBOX CAFÉ Targeted toward students and young adults, RichBox Cafe offers a menu that focuses on handmade noodles and casual Western dishes. The visual imagery utilizes soft, warm lighting and natural wooden and linen textures to evoke a comforting, home-cooked atmosphere. This combination delivers an inviting, cozy feel with zero distance.
GC COFFEE
GC COFFEE Reshaping a traditional Nanyang menu into a modern cafe style, this visual campaign embraces a distinctive, magazine-inspired editorial concept. By utilizing full-frame textures of the raw ingredients as backdrops, the imagery elevates familiar local flavours into a striking, design-led visual narrative. BACK TO PHOTO