ZOKZOK
Positioning ZOKZOK for the premium market, this creative direction transforms pet treats into a vibrant, appetizing experience. By pairing bold colour-blocking with miniature playgrounds, the imagery brings a strong sense of storytelling to the collection, allowing the brand to truly stand out in the market.
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BOXES OF FURTUNE & REUNION
A Chinese New Year campaign focused on a modern, youthful aesthetic. The two distinct gift boxes are categorized through a curated color palette, paired with clean geometric prop styling and varied paper textures. Moving away from traditional festive clichés to capture the true essence of cultural gifting: sharing fortune and reunion.
