Illicium

ZOKZOK

Positioning ZOKZOK for the premium market, this creative direction transforms pet treats into a vibrant, appetizing experience. By pairing bold colour-blocking with miniature playgrounds, the imagery brings a strong sense of storytelling to the collection, allowing the brand to truly stand out in the market.

DELUXE CNY COLLECTION

Distinct from usual red-dominated themes, this visual campaign pairs a warm beige base with red accents and festive styling. Through human interactions, the imagery captures the warmth of family reunions, blending traditional elements with clean, modern sets to deliver a cozy holiday aesthetic.